Daniel Klibanoff - Target Specific Customers with Your Direct Marketing Campaigns
Every business owner wishes to get the most out of their marketing campaigns, and with a number of marketing methods available, it can be hard for them to choose the best method for their mean. Experts in the field of marketing state that you should combine all of these methods to get maximum returns on investments. However, out of all these marketing methods, direct marketing shows a quick response and turnaround when it comes to the generation of profits for a business.
Daniel Klibanoff – Getting started with direct marketing
Daniel Klibanoff is an expert in direct marketing and a serial entrepreneur from Asheville in North Carolina. He has over 32 years of rich experience in helping his clients churn out huge revenue when it comes to data and marketing campaigns. He started his own entrepreneurial journey in 1982 with only $500 in his pocket, and his leadership skills made the organization that deals in the data business one of the leading companies in the region. He has served in major companies like AARP, Chase Manhattan Bank, BlueCross BlueShield, and several others with experience and knowledge.
Currently, he is the CEO and President of Multimedia Lists Inc, a leading multi-channel data and marketing solutions service provider for advertisers across the globe. He is a marketing leader well-respected for his creative skills and knowledge when it comes to innovation.
He is widely respected by his peers and considered one of the most influential and successful leaders in the region’s marketing and data business industries. He studied BS and marketing at the University of Alabama.
Get results in a shorter period of time
According to him, direct marketing is created and designed to present the customer with a personalized offer that is enticing enough to respond immediately. This offer can range from buying a product, signing up for a business newsletter, seeking a referral, etc. The biggest advantage of direct marketing is the ads are very affordable for the business to make. In the process, it gets measurable results in a short period of time over other popular methods of marketing.
Though the name direct marketing gives everyone the impression that it is only for emails, this is not true as the scope for direct marketing extends much more than mailing to customers with offers. You can include social media and internet display ads for your direct marketing campaigns.
Business expert Daniel Klibanoff suggests direct marketing is ideal for all companies, but it is highly beneficial for small to medium-scale business houses. The marketing message should be concise and short, so your chosen content should be compelling enough to invoke a response. At the same time, the mails should be sent to the right customer, so invest time and effort when it comes to creating customer profiles for the direct marketing campaign. This step goes a long way in giving you the returns on investment you need for your business and earning more profits in the process!
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